In Bulgaria, the media field, which focuses entirely and only on the fine arts, has room to develop, presenting in an independent way the point of view of artists through the prism of their work. This is an important historical aspect, especially when it comes to our contemporary artists, many of whom are currently even more popular abroad than at home. One reason for this is precisely the limited, often inaccessible environment and the lack of sufficient opportunities for their exhibitions in our country. The aim of the 5new Blog is to seek a creative solution to this problem by virtually curating works, setting a model for presenting artists as they would be presented in a museum environment. Moreover this online open space is preserving them through modern digital archiving tools.
Every month, Bulgarian artists are presented in a blog environment, with a short questionnaire focusing on their life and work and short video materials presenting selected works. In this way, the blog is giving the audience the opportunity to get acquainted with current artists and gain immediate access to their art world. Artists from the Bulgarian scene are invited to participate every week in a podcast for a meeting – a conversation entirely dedicated to art and to participate in a session Q&A with the audience.
Globally, blogs are a popular contemporary form of new media and, especially in the art world, play an important role due to their independent media nature. There are a number of iconic blogs that leave a lasting mark on the history of contemporary art. Blogs are a free field in cyberspace where a variety of public perspectives can be presented with structured moderation. The new safety measures create a new environment for creativity and for the presentation of this creativity. Regardless of the situation, however, people still have and will need cultural events. Regular visits to a virtual space give them another opportunity to look for contemporary Bulgarian authors and to show interest in contemporary Bulgarian art.