Category: Art Management

  • The meaning behind the Artist’s books

    The meaning behind the Artist’s books

    The meaning behind the Artist’s books

    “An art book is a museum without walls.” —André Malraux

    Books are one of the older forms of sharing information, ideas, adventures and understandings of the world. The body of books and the printing techniques that developed around the development of book publishing have been known since ancient times to mankind and have never stopped developing through the ages. The examples are hundreds of thousands of different models, variants, formats, principles and contents. The book has the glory of something not only useful, but also of high artistic and cultural value. While book publishing generally remains in the craft realm, there are still examples, particularly in the art world, that are of uncompromising aesthetic quality or are made in very small numbers, hand-made, and specially commissioned for or by the artist.

    April 2 is the International Children’s Book Day. Therefore, it is not by chance that we have chosen this exact date for the start of the new season of 5new for 2023. This year we will talk much more about alternative art forms, about artists’ books and about art catalogs as a means of preserving artistic memory. To this we will also add video art as well as some artistic commentary around new technologies and art objects as an alternative to 2D works. In other words, our goal for 2023 is to shift from the flat image world to a more 3D and “motion” medium in contemporary art.

    We all start our lives as children and our first encounter with the world of books is children’s books and the amazing stories that they unveil. As an allegory of this, if we consider that it might be a good idea for the young collector to first acquire quality examples from the art world with an “artist’s book” as an art object, it helps them a lot during their growth and understanding of the art pieces. And in addition to this to upgrade with catalog editions that tell the story of the artist but in a more ordered and even sometimes encyclopedic, scientific in some cases, way.

    THE ARTIST’S BOOK

    An artist’s book is a term used for a work of art in which the author (artist) sometimes creates not only the content and illustrations, but also all other elements of the book. The artist’s book, as an object, can be made by the author-artist entirely by hand in one copy (unique) or produced in a limited edition (up to 150-200 copies) using the techniques of the author’s printed graphics, printer, digital printing and other techniques for a small print run.

    Here are some historical facts regarding the artist’s books. Livre d’artiste (the term in French) is a French movement in art that arose in the early 20th century, mainly thanks to the efforts of Ambroise Vollard but also most writers on the subject cite the English visionary artist and poet William Blake (1757–1827) as the earliest direct antecedent. 

    The famous gallery owner  Ambroise Vollard, Marchand, and a publisher, using the book format in conjunction with the graphic works of famous artists, created essentially a new genre that became one of the precursors of the phenomenon of the artist’s book. Vollard conceives and brings to life a number of high-art publications. He attracts to this work many famous artists who are not familiar with the canons of book illustration. The project involves great masters such as: Bonnard, Arp, Miró, Chagall, who illustrate poems by no less famous French authors Mallarmé, Verlaine, Balzac. (referenced from here)

    With the development of the Avant-Garde in the beginning of the 20th century, along with the editions that preserve the traditional form of the book, the concept of the Artist’s Book also includes books-objects, books-performances, books of land-art, ready-made, mail-art, media art etc.

    In English, the term is also found as Artists’ books (or book arts or book objects). But regardless of linguistic usage, at its core this art form consists of works that use the book shape and accordingly retain their high artistic value as any other work, and follow the same standards of inventory and evaluation as works of art.

    This means that a small edition collector’s book (or even a one-of-a-kind), like paintings at Christie’s auctions, can command a very high price. Therefore, it is worthwhile for collectors not to neglect this format (even in some cases extremely convenient and compact) in art and to consider it also as a future investment. Because unlike, for example, some formats of New Media and Digital Arts, the artist’s book is easy to collect and manage, especially for non-professionals.

    5new Blog&Podcast – Artists talk with Rosen Markovski – for the image and the material. Rosen is presenting in this part his art novels – artist’s books on which he is working during the years of his professional career.

    *You can purchase this art piece directly via our communication channels in Messenger and WhatsApp.


    The artist’s book should always be seen as a work of art and, accordingly, as part of the art collection and historical art heritage.

    In the months after June, we will complement this vision with the concept of catalogs, which are often an addition to the curatorial life of the works. Unlike the artist’s book, the catalog (although sometimes created entirely by the artist himself) does not have the value of a work of art, but rather of a book publication and remains in the field of book publishing and mass printing. This difference is important and essential. Especially if a purchase is desired, since in one case – with the artist’s book, there may (or should) even be an accompanying certificate for authenticity of the work.

    In practice, there is no self-respecting art institution that does not strive to fill this niche in its repertoire. Examples of artists’ books are at MoMa (see their collection here), V&A Museum – London (see their collection here), Tate Gallery, etc. 

    But the format is not just developing and upgrading, but gaining more and more new admirers in the art world through the so-called Art Book Fairs – organized as early as the 60s of the 20th century by the non-profit organization Printed Matters in New York. These are events that are essentially a hybrid between a commercial book fair (like the one in Frankfurt)  and an art exhibition.

    THE ART BOOKS FAIRS

    An art book fair is a type of curated art fair or exhibition for the purpose of exhibiting, selling, and networking among artists, art book creators, illustrators, writers, specialty printers, independent publishers, and their audiences. The parameters for inclusion vary from fair to fair: some include only publications that are considered art objects in themselves, limited editions of art books, works by artists or books specifically devoted to the subject of art; others are broader to include graphic novels, cultural magazines, creative writing, poetry, and other artistic projects. Like other art fairs, the Art Book Fair includes not only works for sale, but also artist installations, projects, events, workshops, talks, panel discussions or book launches. (referenced from here)

    Here are only few examples from our practice

    STEFAN BOZHKOV, Lithographs of songs by Robert Burns, 3 x 30 x 15, Limited bibliophile edition, Plein air “Sound and Color”

    Image: Exhibition, Ruse Fine art gallery, 2015 (http://free-spirit-city.eu/)
    Image: Exhibition Gallery “Home – conceptual space”, 2023 (https://pia-news.com/)

    Who is Stefan Bozhkov and more artworks by him you can see here or you can see the artist’s story in our YouTube Channel here

    *You can purchase this art piece directly via our communication channels in Messenger and WhatsApp.



    DESISLAVA UNGER, Wooden books

    Image: Archive by Desislava Unger, Instagram page
    Image: Archive by Desislava Unger, Instagram page
    Image: Archive by Desislava Unger, Facebook page

    Who is Desislava Unger and more artworks by her you can see here.


    J.PANK, Pank – Bang! The Abominations of 007 (joint project with Kalin Terziyski)

    Who is J.PANK and more from his work you can see here.

    In conclusion, we can say that the artist’s book as a format for a work of art is not only not to be underestimated, but is also on its way to gain even more fame and draw our attention to itself in the coming years. It’s certainly something to keep an eye on. It is also a very suitable format for starting collections by the more inexperienced collectors who are yet not sure what to invest into, and for those with more experience it can even become an excellent investment in the future.

    Of course the art fairs are not the only place where you can find the artists books. Many artists are making exhibition where they promote and show their books. For example the 5new artists Rosen Markovski (see above), Stefan Bozhkov and Desislava Unger have shown their artist’s books in various places around Bulgaria and Europe.

    SEE OUR ARTIST’S BOOK PROPOSALS FOR DIRECT PURCHASE – April / June ’23

    In this article, we have prepared for you several examples of books by artists from our scene, as well as offer you two special editions of Iliyana Kancheva from recent years.

    Project Interviews from Miami: a dictionary by Iliyana Kancheva, 2019, artist’s book, video art & audio documentary

    Image: Iliyana Kancheva website, archive (https://creationbydestruction.com/)
    The installation during the group exhibition “EX5”, February 2019 in Centro Cultural Galileo, Madrid
    The work during DA FEST[7] – International Festival for Digital Art, Sofia, 22-26 October 2019

    About this art work

    In terms of its artistic presentation, “Interviews from Miami: a dictionary” consists of three elements.
    The first element is the audio recording of the interviews. The audio is played on a smartphone, with English subtitles running on its display. The full volume of collected conversations is 90 minutes long. Conversations were downloaded using software specially developed by the author, based on the Open Frameworks open source environment. The key words for each interview were also extracted through this software.
    The extracted text is formed in a dictionary – a book body consisting of 320 pages, hard covers, with a size of 18:23 cm. The dictionary can be read, viewed, leafed through, like any other printed object. The textual content in it is presented in three languages and the translation from one language to the other is done through the mechanical translation platform of Google Translate. The interviewee’s language is the guide for each of the four interviews, and translation via the Google Translate page is for the other two languages. The layout also includes color and black and white illustrations.
    In addition to them, the third element was brought in – a small 10.1” video screen, on which Iliyana shows her filmed views of Miami, which recreate the atmosphere of the place. The sound from them is authentic, expressed in side noises and wind, complementing the picture of the context itself.

    More detailed curatorial text by Petya Chalakova about the story behind this art piece you can find here (available only in BG).

    The installation “Interviews from Miami: a dictionary” was presented at “EX 5” – five years of electronic and experimental art, February/March, 2019, Cultural Center Galileo, Madrid and at 0GMS – cabinet at SGHH, with curator Daniela Radeva, March/April 2019, in October it will also be available for visitors to DA Fest ’19, at the National Academy of Arts.

    The price for the full copy from the series with the extension files (hard copy book, video art, audio file, certificate for authentication, memory gift) – 120 BNG / 60 euro.

    Project Out of season by Iliyana Kancheva, 2020 – 2022, photo book & video art

    Image: Photo book “OUT OF SEASON”, idea, photographs: Iliyana Kancheva, Design: Ralitsa Georgieva, archive by the artist

    About this art work

    Тhe photo-book “OUT OF SEASON”, created by the visual artist Iliyana Kancheva. It gathers a collection of photographs capturing the absurd landscapes of Sunny Beach resort in its unusual state – deserted and lonely, out of season.

    “I walk through the deserted streets, there is no one. Only remnants of human presence are visible, neatly wrapped in stretch film and put away for the next season. The trash cans are empty too and the gulls are not busy scattering ice cream buckets around, they fly peacefully above me. No sound except from the birds and the wind. Nature can still be heard somewhere in the distance, but it’s barely visible beyond the fences, clipped and blended into a narrow band around the pool, under the plastic chaise-longue”

    The sea is barely visible in the pictures in “Out of Season”, it is there in only three pictures. This is because the author has her back to it while photographing the highlights of human absence.

    The Artist’s book is connected to the a video with borrowed text from an advertisement movie about Sunny Beach from 1977. The text was translated by the artist and voice generated by a bot. In the very strong contrast with this commercial, the video is showing one empty not only from people attention but also from sense and meaning humanized area, that is simply existing for the pleasure of its visitors.
    As juxtapose of this is the nature surroundings, calming, speaking to the artist and showing the best side of this natural area when it is off season.

    The project is a supplement and somewhat a continuation of the works already presented by Iliyana Kancheva in her exhibition Party Animal. A quick reminder of the 5 selected works presented last year on our website you can find here with the curatorial text by Petya Chalakova.

    The price for the full copy from the series with the extension files (hard copy book, video art, certificate for authentication, memory gift) – 100 BNG / 50 euro.

    You can also combine the art pieces with the other artworks from the exhibition Party Animals NOW ON SEASONAL SALE – 50%.
    – All the art works from the collection Party Animals: series 1/10, photo print, 2021, 25×25 cm, framed, print on textile, 160×80 cm, price 75 (with image from the collection by customer choice). See the collection here

  • #Art_In_Context – showcase and Masterclass for art and interior lovers

    #Art_In_Context – showcase and Masterclass for art and interior lovers

    A project which presents five female artists from Breda in eye-catching interior context

    From 2nd to 4th of March and very close to the international women’s days, a team of artists is making a display of 10 original artworks in the heart of Breda, at Brandpunt space on Reigerstraat 16. The idea behind the project is to raise once again the topic of the unbreakable connection between art and interior design. 

    The Artists & the Showcase

    The project is runned by two freelance professionals and five female artists, all working and living in Breda and the region of North Brabant. Femke Baten who is interior designer is with sleeves up to prepare the best settings for the specially selected art works and Petya Chalakova as an art curator is managing the process of the art display. The five presented artists are Melanie Drent, Evi Hogervorst, Hanneke de Leeuw, Daphne Schrijver, Liesbeth Godrie. 

    “They are all very different in their art impression and at the same time they compliment each other in a lovely manner, in this project. We are very lucky we could attract such a diverse group of artists, so that there is a lot to be seen by the visitors.” says the team behind this project. 

    Catalogue_Art In Contex (Booklet FINAL) by zeleni limoni

    Artists Talks

    To share this luck with the public, the organisers have planned series of Artists Talks at the spot where for 30 minutes everyone who are interested can meet in person and talk with the artists on various topics such as “How is made a recycled pottery”, “What is the secret behind a painting made with oil paint”, “How the textile can be the perfect tool to create an art piece” and more. 


    Masterclass

    In addition to the open display which everyone can visit and explorer, #Art_in_Context is also giving the public the opportunity to participate in a completely free of charge Masterclass on the topic of Interior design and how to display art in your own environment. There are some very hot topics which will be covered during this two and half hours interactive session such as light and colour pallets, framing, sizes and more. But you should be fast to sign for you as the sites at the spot are limited to 15 and the rules is “first call, first served”. The good news is that the organizers are also promising an online option for participation, which is also holding some limitation of the interactive experience. So, if you plan to be at Breda centre on 4th of March, between 11h and 13h, better reserve your free spot for the live session already today or sign up for the online version. The event is open for everyone who are interested in the topic of the cross section between interior design and art, and also for those who are just looking to explore and tackle the topic, to see how small decisions such as black or white framing can actually completely change the big picture. 

    “We have many other art and environment ideas which we would love to present to the public, so that pilot project will show us the direction and through the feedback from the visitors which we hope will be alot, we would know our next priority on the topic. So please, come to Brandpunt from 2 to 6th of March and let’s open the conversation about the convergence between art and the interior” – appeals to the team.


    INFO

    The project #Art_in_Context won’t be possible without the kind financial support from the Subsidie Cultuure from Gemeente Breda and all other partners.

    https://www.facebook.com/events/550869743474846

    Follow the project here: 

    https://www.instagram.com/bredakunst/

    https://www.facebook.com/BredaKunstArtGalleries

  • PINK CLOUD – installation by Rada Yakova, 2021, steel mesh, mixed media

    PINK CLOUD – installation by Rada Yakova, 2021, steel mesh, mixed media

     see #PinkCloudBlast from 30th of October in Regional history museum, Ruse, as part of the traveling exhibition “WHY IN THE WORLD BULGARIAN ART?!”

    The pink cloud is an artistic expression of the thirst for positivism. It is full of the dreams of each one of us, with our desire to be recognized, to be seen and part of the big great. It carries all these longings and is ready to explode above our heads at any moment, flooding us with love and faith in that which is better. It is an expression of freedom and a human unburdened by his/her vices. There is no envy, no vanity, no attachments and dependencies in the pink cloud. It does not bear the brunt of the awkward story and is not moved by the direction of the wind. It is created by the chaos of the creative spirit and nothing more.

    The pink cloud is a gift for those who want to capture in their hands the power of hope, longing and dream that art brings with it.

  • Why we buy art?

    Why we buy art?

    Have you ever wondered why people buy works of art? It’s simple! Art gives us an amazing experience and most people want it to be an integral part of their lives. It can sometimes bring an aesthetically pleasing feeling, can help us start a conversation, inspire us, awaken our creativity and also turn people into more positive and fulfilling human beings. Moreover, art is the best personal healer during times of intense stress. In short, the reasons for collecting works of art are many. The site Mojarto NDTV offers us to think about these 5 specifics.

    The Love of art: Many people acquire works of art based on their artistic and emotional response to them. The fact that they feel good and feel a strong connection to a work, that they capture the energy of the images and that they manage to “hear” what the work has to say to them. Sometimes these are enough reasons to buy it. These collectors buy art that they love, that speaks to them and is a visual expression of what they find meaningful.

    Great investment: Art is one of the best and oldest ways to invest your money. Imagine that you purchase a truly remarkable work that will also receive a significant increase in value in the future. There are people whose only intention to buy art is to create a collection that will lead to some financial return. For them, the investment is not so much on an emotional basis, but in fact these people are very calculating and this gives them excellent flair about the арт works. Usually in their collections can be found remarkable specimens that remain a cultural value for all mankind.

    Inspiration and motivation: Pictures can inspire, motivate and fulfill you with new strength. These unique qualities help people open their minds to think and break through the creative barrier. Art has the potential to nurture the imagination and evoke a sense of strength to undertake challenging tasks that we would not otherwise pursue.

    Enriches the environment: Art tends to have a positive effect on the environment. It can brighten and transform any environment, giving it character and more warmth. The visual enjoyment of the space, filled with skillful beauty, makes our mood uplifted, which makes life more interesting and enriching.

    Gift giving: Although art is something very personal, many people buy it as a gift for their loved ones, whose taste they know and can easily determine when buying. Whether it’s holiday shopping or a very special occasion, a good work of art creates a unique, thoughtful and innovative gift that can be valuable for a lifetime. 

    Think about it, no matter how you look at it, art is always a good thing for you!

    _________________
    Photo from 5new collection: Still Life, oil paint, 90:110 cm, by Zahary Chernomorsky – Moryaka

  • About the future of Art

    About the future of Art

    In a 2019 BBC article “What will art look like in 20 years?“, Devon Van Houten Maldonado consulted contemporary artists about their assessment of the future of art in the next 20 years.

    The article says the future may be uncertain, but some things are undeniable: climate change, changing demographics, geopolitics. The only guarantee is that there will be changes, both wonderful and terrible. It is worth considering how artists will react to these changes, as well as what purpose art serves, now and in the future.

    Reports suggest that by 2040, the impact of man-made climate change will be inevitable, making it a major problem at the center of art and life in 20 years. In the future, artists will struggle with the possibilities of the post-human and post-anthropocene – artificial intelligence, human colonies in space and potential doom.

    The identity policy seen in the art around the #MeToo and Black Lives Matter movements will grow as environmental, border policy and migration focus even more sharply. Art will become more diverse and may not look like art, or at least not what we expect. In the future, once we get tired of having our lives on display online so that they are accessible to everyone and our privacy is almost lost, anonymity may be more desirable than fame. Instead of thousands or millions of likes and followers, we will be hungry for authenticity and a relationship without an intermediary. Art, in turn, could become more collective and experiential than individual, as is already the case in many contemporary fields.

    Among the main artistic topics are also: multidisciplinary and collective forms of art collaborations and inclusions and activists campaigns in combination with political art, meant to be an answer to the social inequalities.

    Fine art and oil paintings will still be at the top of the market, but we need to be ready for new tasks and changes coming up at the museums as a social medium. These cultural structures will have much more obligations and the expectations on them will be higher.

    “In the year 2040, art might not look like art (unless it’s a painting), but it will look like everything else, reflecting zeitgeists as multitudinous and diverse as the artists themselves. There will be artist-activists leading political upheaval; there will be formal experimenters exploring new mediums and spaces (even in outer space), and there will be strong markets in Latin America, Asia and Africa. So in the world of culture at least, the West may find itself playing catch up.” says as a conclusion the author Devon Van Houten Maldonado.

    [picture credit] Olafur Eliasson, The weather project, 2003. Turbine Hall, Tate Modern, London

  • 5new Blog & Podcast

    5new Blog & Podcast

    In Bulgaria, the media field, which focuses entirely and only on the fine arts, has room to develop, presenting in an independent way the point of view of artists through the prism of their work. This is an important historical aspect, especially when it comes to our contemporary artists, many of whom are currently even more popular abroad than at home. One reason for this is precisely the limited, often inaccessible environment and the lack of sufficient opportunities for their exhibitions in our country. The aim of the 5new Blog is to seek a creative solution to this problem by virtually curating works, setting a model for presenting artists as they would be presented in a museum environment. Moreover this online open space is preserving them through modern digital archiving tools.

    Every month, Bulgarian artists are presented in a blog environment, with a short questionnaire focusing on their life and work and short video materials presenting selected works. In this way, the blog is giving the audience the opportunity to get acquainted with current artists and gain immediate access to their art world. Artists from the Bulgarian scene are invited to participate every week in a podcast for a meeting – a conversation entirely dedicated to art and to participate in a session Q&A with the audience.

    Globally, blogs are a popular contemporary form of new media and, especially in the art world, play an important role due to their independent media nature. There are a number of iconic blogs that leave a lasting mark on the history of contemporary art. Blogs are a free field in cyberspace where a variety of public perspectives can be presented with structured moderation. The new safety measures create a new environment for creativity and for the presentation of this creativity. Regardless of the situation, however, people still have and will need cultural events. Regular visits to a virtual space give them another opportunity to look for contemporary Bulgarian authors and to show interest in contemporary Bulgarian art.

  • The price of art

    The price of art

    The price of art is not determined by a single random stroke. It is a combination of a number of factors, only some of which are listed here. Along with the subjective ones, there are also purely objective, economic, social and cultural factors, characteristic for the very time in which the work was created.

    Here are five of the main factors for pricing the art:

    1. The history of the artist and the history behind the art piеce – the artist’s participation in cultural events (exhibitions, festivals, etc.), as well as the legend of the work itself are of key importance. Are there any historical events associated with the work as well? This raises the importance and makes the art piece more significant for society. 

    2. The audience and the public taste and attitudes at the moment – Collecting in general shows exactly this preference of one style over another, of specific readings in art but not solely. There are always trends and buzzes that can actually affect the price.

    3. Devotion and dedication to art in general – how developed the market is, is there already a habit in the audience to look for and see the great mastery.

    4. The personal attitude of the artist to the work – emotional affection, dependence, sentimentality to the work on the part of its author.

    5. The time – in this case it is not only about the time of production, but also about the time of aging. Unlike good wine, however, this motto is not always relevant for paintings, especially if they are political in nature. Older works left in the artist’s dusty studio can also become significant but mostly in rare situations when they are part of building the image of an already recognized and popular artist.

    However, what can be determined at a glance is our desire to have this little ray of imagination that we receive thanks to the artist and which probably illuminated us only in a moment with its energy. The feeling that a work is a part of you, that it belongs to you, that through this artistic image you share a part of the endless impulse of the artist is really priceless. And, yes, sometimes we tend to pay a high price to keep it forever.

    Photo: 5new collection, by Rada Yakova, ne me quitte pas, acrylic
    size: 140×180 cm
    Do you want this painting? Ask us about it here or via our contact form.