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  • The meaning behind the Artist’s books

    The meaning behind the Artist’s books

    The meaning behind the Artist’s books

    “An art book is a museum without walls.” —André Malraux

    Books are one of the older forms of sharing information, ideas, adventures and understandings of the world. The body of books and the printing techniques that developed around the development of book publishing have been known since ancient times to mankind and have never stopped developing through the ages. The examples are hundreds of thousands of different models, variants, formats, principles and contents. The book has the glory of something not only useful, but also of high artistic and cultural value. While book publishing generally remains in the craft realm, there are still examples, particularly in the art world, that are of uncompromising aesthetic quality or are made in very small numbers, hand-made, and specially commissioned for or by the artist.

    April 2 is the International Children’s Book Day. Therefore, it is not by chance that we have chosen this exact date for the start of the new season of 5new for 2023. This year we will talk much more about alternative art forms, about artists’ books and about art catalogs as a means of preserving artistic memory. To this we will also add video art as well as some artistic commentary around new technologies and art objects as an alternative to 2D works. In other words, our goal for 2023 is to shift from the flat image world to a more 3D and “motion” medium in contemporary art.

    We all start our lives as children and our first encounter with the world of books is children’s books and the amazing stories that they unveil. As an allegory of this, if we consider that it might be a good idea for the young collector to first acquire quality examples from the art world with an “artist’s book” as an art object, it helps them a lot during their growth and understanding of the art pieces. And in addition to this to upgrade with catalog editions that tell the story of the artist but in a more ordered and even sometimes encyclopedic, scientific in some cases, way.

    THE ARTIST’S BOOK

    An artist’s book is a term used for a work of art in which the author (artist) sometimes creates not only the content and illustrations, but also all other elements of the book. The artist’s book, as an object, can be made by the author-artist entirely by hand in one copy (unique) or produced in a limited edition (up to 150-200 copies) using the techniques of the author’s printed graphics, printer, digital printing and other techniques for a small print run.

    Here are some historical facts regarding the artist’s books. Livre d’artiste (the term in French) is a French movement in art that arose in the early 20th century, mainly thanks to the efforts of Ambroise Vollard but also most writers on the subject cite the English visionary artist and poet William Blake (1757–1827) as the earliest direct antecedent. 

    The famous gallery owner  Ambroise Vollard, Marchand, and a publisher, using the book format in conjunction with the graphic works of famous artists, created essentially a new genre that became one of the precursors of the phenomenon of the artist’s book. Vollard conceives and brings to life a number of high-art publications. He attracts to this work many famous artists who are not familiar with the canons of book illustration. The project involves great masters such as: Bonnard, Arp, Miró, Chagall, who illustrate poems by no less famous French authors Mallarmé, Verlaine, Balzac. (referenced from here)

    With the development of the Avant-Garde in the beginning of the 20th century, along with the editions that preserve the traditional form of the book, the concept of the Artist’s Book also includes books-objects, books-performances, books of land-art, ready-made, mail-art, media art etc.

    In English, the term is also found as Artists’ books (or book arts or book objects). But regardless of linguistic usage, at its core this art form consists of works that use the book shape and accordingly retain their high artistic value as any other work, and follow the same standards of inventory and evaluation as works of art.

    This means that a small edition collector’s book (or even a one-of-a-kind), like paintings at Christie’s auctions, can command a very high price. Therefore, it is worthwhile for collectors not to neglect this format (even in some cases extremely convenient and compact) in art and to consider it also as a future investment. Because unlike, for example, some formats of New Media and Digital Arts, the artist’s book is easy to collect and manage, especially for non-professionals.

    5new Blog&Podcast – Artists talk with Rosen Markovski – for the image and the material. Rosen is presenting in this part his art novels – artist’s books on which he is working during the years of his professional career.

    *You can purchase this art piece directly via our communication channels in Messenger and WhatsApp.


    The artist’s book should always be seen as a work of art and, accordingly, as part of the art collection and historical art heritage.

    In the months after June, we will complement this vision with the concept of catalogs, which are often an addition to the curatorial life of the works. Unlike the artist’s book, the catalog (although sometimes created entirely by the artist himself) does not have the value of a work of art, but rather of a book publication and remains in the field of book publishing and mass printing. This difference is important and essential. Especially if a purchase is desired, since in one case – with the artist’s book, there may (or should) even be an accompanying certificate for authenticity of the work.

    In practice, there is no self-respecting art institution that does not strive to fill this niche in its repertoire. Examples of artists’ books are at MoMa (see their collection here), V&A Museum – London (see their collection here), Tate Gallery, etc. 

    But the format is not just developing and upgrading, but gaining more and more new admirers in the art world through the so-called Art Book Fairs – organized as early as the 60s of the 20th century by the non-profit organization Printed Matters in New York. These are events that are essentially a hybrid between a commercial book fair (like the one in Frankfurt)  and an art exhibition.

    THE ART BOOKS FAIRS

    An art book fair is a type of curated art fair or exhibition for the purpose of exhibiting, selling, and networking among artists, art book creators, illustrators, writers, specialty printers, independent publishers, and their audiences. The parameters for inclusion vary from fair to fair: some include only publications that are considered art objects in themselves, limited editions of art books, works by artists or books specifically devoted to the subject of art; others are broader to include graphic novels, cultural magazines, creative writing, poetry, and other artistic projects. Like other art fairs, the Art Book Fair includes not only works for sale, but also artist installations, projects, events, workshops, talks, panel discussions or book launches. (referenced from here)

    Here are only few examples from our practice

    STEFAN BOZHKOV, Lithographs of songs by Robert Burns, 3 x 30 x 15, Limited bibliophile edition, Plein air “Sound and Color”

    Image: Exhibition, Ruse Fine art gallery, 2015 (http://free-spirit-city.eu/)
    Image: Exhibition Gallery “Home – conceptual space”, 2023 (https://pia-news.com/)

    Who is Stefan Bozhkov and more artworks by him you can see here or you can see the artist’s story in our YouTube Channel here

    *You can purchase this art piece directly via our communication channels in Messenger and WhatsApp.



    DESISLAVA UNGER, Wooden books

    Image: Archive by Desislava Unger, Instagram page
    Image: Archive by Desislava Unger, Instagram page
    Image: Archive by Desislava Unger, Facebook page

    Who is Desislava Unger and more artworks by her you can see here.


    J.PANK, Pank – Bang! The Abominations of 007 (joint project with Kalin Terziyski)

    Who is J.PANK and more from his work you can see here.

    In conclusion, we can say that the artist’s book as a format for a work of art is not only not to be underestimated, but is also on its way to gain even more fame and draw our attention to itself in the coming years. It’s certainly something to keep an eye on. It is also a very suitable format for starting collections by the more inexperienced collectors who are yet not sure what to invest into, and for those with more experience it can even become an excellent investment in the future.

    Of course the art fairs are not the only place where you can find the artists books. Many artists are making exhibition where they promote and show their books. For example the 5new artists Rosen Markovski (see above), Stefan Bozhkov and Desislava Unger have shown their artist’s books in various places around Bulgaria and Europe.

    SEE OUR ARTIST’S BOOK PROPOSALS FOR DIRECT PURCHASE – April / June ’23

    In this article, we have prepared for you several examples of books by artists from our scene, as well as offer you two special editions of Iliyana Kancheva from recent years.

    Project Interviews from Miami: a dictionary by Iliyana Kancheva, 2019, artist’s book, video art & audio documentary

    Image: Iliyana Kancheva website, archive (https://creationbydestruction.com/)
    The installation during the group exhibition “EX5”, February 2019 in Centro Cultural Galileo, Madrid
    The work during DA FEST[7] – International Festival for Digital Art, Sofia, 22-26 October 2019

    About this art work

    In terms of its artistic presentation, “Interviews from Miami: a dictionary” consists of three elements.
    The first element is the audio recording of the interviews. The audio is played on a smartphone, with English subtitles running on its display. The full volume of collected conversations is 90 minutes long. Conversations were downloaded using software specially developed by the author, based on the Open Frameworks open source environment. The key words for each interview were also extracted through this software.
    The extracted text is formed in a dictionary – a book body consisting of 320 pages, hard covers, with a size of 18:23 cm. The dictionary can be read, viewed, leafed through, like any other printed object. The textual content in it is presented in three languages and the translation from one language to the other is done through the mechanical translation platform of Google Translate. The interviewee’s language is the guide for each of the four interviews, and translation via the Google Translate page is for the other two languages. The layout also includes color and black and white illustrations.
    In addition to them, the third element was brought in – a small 10.1” video screen, on which Iliyana shows her filmed views of Miami, which recreate the atmosphere of the place. The sound from them is authentic, expressed in side noises and wind, complementing the picture of the context itself.

    More detailed curatorial text by Petya Chalakova about the story behind this art piece you can find here (available only in BG).

    The installation “Interviews from Miami: a dictionary” was presented at “EX 5” – five years of electronic and experimental art, February/March, 2019, Cultural Center Galileo, Madrid and at 0GMS – cabinet at SGHH, with curator Daniela Radeva, March/April 2019, in October it will also be available for visitors to DA Fest ’19, at the National Academy of Arts.

    The price for the full copy from the series with the extension files (hard copy book, video art, audio file, certificate for authentication, memory gift) – 120 BNG / 60 euro.

    Project Out of season by Iliyana Kancheva, 2020 – 2022, photo book & video art

    Image: Photo book “OUT OF SEASON”, idea, photographs: Iliyana Kancheva, Design: Ralitsa Georgieva, archive by the artist

    About this art work

    Тhe photo-book “OUT OF SEASON”, created by the visual artist Iliyana Kancheva. It gathers a collection of photographs capturing the absurd landscapes of Sunny Beach resort in its unusual state – deserted and lonely, out of season.

    “I walk through the deserted streets, there is no one. Only remnants of human presence are visible, neatly wrapped in stretch film and put away for the next season. The trash cans are empty too and the gulls are not busy scattering ice cream buckets around, they fly peacefully above me. No sound except from the birds and the wind. Nature can still be heard somewhere in the distance, but it’s barely visible beyond the fences, clipped and blended into a narrow band around the pool, under the plastic chaise-longue”

    The sea is barely visible in the pictures in “Out of Season”, it is there in only three pictures. This is because the author has her back to it while photographing the highlights of human absence.

    The Artist’s book is connected to the a video with borrowed text from an advertisement movie about Sunny Beach from 1977. The text was translated by the artist and voice generated by a bot. In the very strong contrast with this commercial, the video is showing one empty not only from people attention but also from sense and meaning humanized area, that is simply existing for the pleasure of its visitors.
    As juxtapose of this is the nature surroundings, calming, speaking to the artist and showing the best side of this natural area when it is off season.

    The project is a supplement and somewhat a continuation of the works already presented by Iliyana Kancheva in her exhibition Party Animal. A quick reminder of the 5 selected works presented last year on our website you can find here with the curatorial text by Petya Chalakova.

    The price for the full copy from the series with the extension files (hard copy book, video art, certificate for authentication, memory gift) – 100 BNG / 50 euro.

    You can also combine the art pieces with the other artworks from the exhibition Party Animals NOW ON SEASONAL SALE – 50%.
    – All the art works from the collection Party Animals: series 1/10, photo print, 2021, 25×25 cm, framed, print on textile, 160×80 cm, price 75 (with image from the collection by customer choice). See the collection here

  • OPEN CALL

    OPEN CALL

    – for institutions, professionals, experts and private bodies.
    Given the above, we would like to encourage you to share with us the stories behind your private or non-private art collections. The Open call is Ongoing project for the time in 2023.

    Send us your comments as an attachment (with or without images) of your collection at artpodcast [at] 5new.org , via WhatsApp or Facebook Messenger on the questions:

    • Which was your first art work purchase and when? How did you choose it and why? Who is the author, is it dated, what is the size…?
    • Would you like to become an art collector, if you are not yet and what is stopping you, what more you need to be one?
    • How many art works would you like to have or already have in your home / office? Is it enough for you, or too little or perhaps too much…?

    Tell us everything else that you would like to share with other like minded art lovers and we will make bilingual free of charge publication of your story in our blog and among our public channels. That could give you a later on further recognition of your current or future collection and potentially rise its value up significantly. For inspiration see the example video stories below.

  • BORIS GORINOV’s WORLD OF MINIATURES

    BORIS GORINOV’s WORLD OF MINIATURES

    The Bulgarian artist-painter, who has produced one of the largest collections of miniatures in Europe, will be presented online on the platform for Bulgarian and world art 5new until mid-December.

    The new generation of the public probably knows little about the painter Boris Gorinov, but he remains well known among collectors at home and abroad, and especially among fans of acrylic and oil in miniature format. The artist developed his career in the years between World War II and the end of the Cold War. Together with his wife, the famous Bulgarian ceramist Yova Raevska, he has a number of memorable and emblematic joint exhibitions, as well as many bold artistic projects, mostly with natural elements – cork, seashell, pine cones, pebbles, cacti and etc., outside the borders of the country. The smaller the size of the tile on which Boris places his miniature, the richer and deeper the world seen through his brush becomes.
    The ability of the artist to collect a whole composition into a one centimeter template is a testimony not only to his undeniable talent, but also to the way he looked at the world – knowing it “like the back of his hand”. Boris Gorinov remained a cosmopolitan personality until he passed in 1998, bequeathing to his family and the Bulgarian public an impressive collection of miniature paintings that can easily compete with world masterpieces, say expert art critics. The artist’s collection is being looked after by his family and miniature paintings exceed a thousand.
    Boris Gorinov, born in 1915 is from Pazardzhik and son of Ivan Gurinov –the painter, portraitist, who lived from the end of the 19th century to the middle of the 20th century. Boris was born with a brush in his hand, and the path to and from art has always been his destiny and love. It was this love that likely brought him together with Yova Raevska in 1944, with whom he had two sons.

    Boris Gorinov, detail, Sunflowers, oil paint, undated / creative period 1960 – 1980 /, 10×12 cm

    The first romantic meetings with Yova Raevska happened not just anywhere, but namely in the National Artist’s Academy (NAA) studios, where Yova studied Ceramics and Boris – Painting. The passionate love between the two artists gave rise to a stormy and active public and creative career. After several years of teaching in Pazardzhik, the couple moved to Sofia and lived in a studio on Slivnitsa Blvd., which later became a bohemian hotspot for the artistic cohorts of their younger son, Kras Gorin, who confidently followed in his parents’ footsteps as a professional artist. Kras graduated from art school in Italy and now lives and works in the USA with his family. Kras combined the talents inherited from his mother and father and actively devoted himself to mosaic painting and outdoor art. He, unlike his father, tends towards the more monumental form, though interest in mosaics was awakened precisely by his father, Boris Gorinov. In addition to frequent family visits to the USA, Boris managed to hold several solo exhibitions in Great Britain, Italy and the USA, after the fall of the Iron Curtain.

    In the meantime, Boris and Yova manage to build a small house in the foothill outskirts from the center of Sofia, where they devote themselves, in addition to art, to one of their favorite activities – growing a small vegetable garden.

    Boris Gorinov, Sinemoretz, acrylic, undated / creative period 1960 – 1980 /, 30×30 cm

    Unlike Yova Raevska, who developed a noteworthy career as an artist and public figure until the beginning of the new century, painting did not become a professional field for Boris. He chose to devote himself to teaching Fine Art in a metropolitan school and, above all, to raising their two boys. For Boris Gorinov, miniatures are more of a hobby and he makes some of his most significant works precisely in the spring and summer months, when usually he and Yova are at their villa by the sea. The marine theme and nature in Bulgaria in general, with all these unique elevations and iridescent colors and shades, inspires Boris to create miniatures with stunning depth. The small house in the wild and at that time uninhabited Black Seaside village of Sinemorets was located right on the Turkish border and next to huge spacious meadows that allowed him to connect and be inspired by nature’s surroundings.

    In the collection that we have chosen to show you on the 5new site in the next few weeks, you will see precisely such works, inspired by the Balkans and our Black Sea. But Boris Gorinov does not limit the audience’s imagination only to our area. After a landmark visit to the Arizona wilderness, Yova and Boris depart, leaving behind a perfectly manicured and developed vegetable garden, for which Yova makes the planters, and Boris a series of still lifes with very fruit and vegetable tones.

    Boris Gorinov, Vegitables, acrylic, undated / creative period 1960 – 1980 /, 30×30 cm

    Despite his many travels around Europe and the USA, his passionate love for Bulgaria remains a major source of inspiration. This strong connection to the country remains rooted in the paintings themselves. Until the end of his life, he harbored the deepest feelings, and his attachment to the beautiful nature in Bulgaria remained unshakable. “The new world, with its luster and progress, failed to attract Boris even to his end of days,” testify his relatives. In Bulgaria, you don’t need to drive for hours to see a beautiful view or amazing mountain peaks. In contrast to America, where every journey is tied to a lot of time, resources and money, in Bulgaria, in one picture and without any effort, the artist contemplates colorful pictures from the banks of the Danube and the Black Sea, the peaks of the Rhodopes, Pirin and Vitosha, boundless meadows and turbulent rivers. It was this world, without limits in the palette, that the artist saw and captured in his miniatures – so small and at the same time so deep and full of mood.

    Boris Gorinov’s style is distinguished by characteristic everyday literalistic plots, but at the same time with metaphorical messages. One of the key elements in the paintings is the sense of humor and ease with which he recreates the world around him. This is also evident from the titles of some of the works. Among the preserved paintings, in addition to those of landscape views, food products and vegetables, cacti from Arizona, there are occasional portraits of faces he himself remembered. “My father had an amazing talent for physiognomy,” says Kras Gorin in an autobiographical interview conducted in 2021 by the 5new team. An easily provable and visible testimony to this statement is a real find in creative and historical terms – a small sketchbook with portraits of soldiers whom he happened to meet during the war years.

    In the collection of miniatures there are works with the size of a postage stamp up to 30×30 cm. In his earlier years, the artist has preserved several portraits on canvas of larger sizes (100×100 cm), but at a later stage Gorinov never returns to this format.

    Artworks by Boris Gorinov – View, acrylic, undated / creative period 1960 – 1980 /, 10×11 cm, Sunflowers, oil paint, undated / creative period 1960 – 1980 /, 10×12 cm, Spring, oil paint, undated / creative period 1960 – 1980 /, 10×10 cm, Rays, oil paint, undated / creative period 1960 – 1980 /, 9×13 cm,

    The characteristic of his work is that, despite their small size, the works allow and even require to be viewed from afar in order to perceive the overall picture of the landscape and the complex composition. These are big plots brought in on a very small scale. Boris himself as an artist paints completely freed from the trends of the time in which he develops. His approach is innovative. He works with a spatula and oil paints on various flat surfaces, which he often even makes himself. As a canvas, he uses almost any surface – from wood and metal, to cardboard and canvas.

    Selected works for the 5new platform will be available in the coming weeks in mid-December for direct order. The works were provided by Amy Gorin Chapman – current owner of the family collection and granddaughter of Boris Gorinov and Yova Raevska. All works are original, unique and have a certificate of authenticity. Additional custom framing can be ordered.


    Boris Gorinov, The Balkans, acrylic, undated / creative period 1960 – 1980 /, 15×21 cm

    Learn more on how to purchase these beautiful miniatures and become a part of the almost 100 years old collection’s history here.

  • On the trail of Bulgarian art around Europe

    On the trail of Bulgarian art around Europe

    Part 2

    Early in the morning of July 6th, loaded with luggage, handy tools for making what we understand to be an “authentic” documentary and three brand new lamps, we set the GPS to Herentals. And on the way it rained. And it was still planned to visit the sculpture park, located ten kilometers from the art center in Herentals, on the same day. Would we make it? It’s good that we quickly remembered to take out the talisman of this trip – Rada Yakova’s Pink Cloud, which quickly cleared the way in front of us and made the afternoon clear and sunny. We knew that the clouds and rain were only for our benefit. The soft sun would not burn the frames, and the well-washed sculptures would be even more impressive, combined with the fresh aroma of the wet grass.

    “Sorrow” by Nikolay Terziev

    The atmosphere in the art center is something that can hardly be described or captured on camera. We hoped that in the days of lockdown we could at least partially convey the emotion, but we wish every art connoisseur to feel this special energy of the place for himself. The former factory and the slightly run-down area are enlivened by art, which attracts many tourists. Few of them know anything about Bulgaria, but this is a chance for them, in this small working-class Belgian town, located in the middle of grain fields, to steal a bit of our culture and history. Art attracts. It kind of transcends boundaries and makes everyone much more up close and personal. When we look at the paintings on the walls of the center, we know in our minds that we are 2000 kilometers from the homeland of this canvas or this art object, and at the same time we feel it in our hearts that distances lose meaning and give way to pure perceptions. It is a collection, located on 5,000 square meters of exhibition space, with over 1,000 works of Bulgarian artists, each with its own story and the right to be seen by the whole world.

    Story by Stanislav Pamukchiev

    There is no need to repeat who Hugo Voeten is. There is enough biographical information about him both on the web and at his Art center in Belgium. The only thing that matters to us is that he is a person almost unknown in his own country, driven by the love of adventure, nature and art, caught in the whirlpool of Bulgarian creative talent. Thanks to him, today we have a well-preserved piece of the history of art, born in Bulgaria over the past 30 years, which, like many other compatriots, has gone beyond the borders of the country to discover new worlds. A small part of the history of Bulgarian contemporary art, however, remains hidden in his private family collection, to which we do not have access and in which we are sure there are many more masterpieces. Unfortunately, there is no public catalog for it.

    This journey, both on the canvas and on the granite stone, provoked in our country the desire to open a platform for dialogue on the topic of “Collecting art – under the motto Je m’en fous” – what are the practices, what are the dangers, what are the opportunities before the collectors themselves. This dialogue is taking place quietly for now, through the traveling exhibition, which keeps touring small and independent art spaces in Europe. But we want to be louder, reach more people, and encourage more people to dream along with original works and not be afraid to start their own collection today.

    Story by Kaliya Kalacheva
    Story by Pavel Koychev

    Become part of the adventure by getting involved in the “Why in the world Bulgarian Art” project in the following ways:

    * Invite the traveling exhibition to your town or village.

    The exhibition consists of 9 vinyl with text and photos, video interviews for 3 to 9 monitors or TVs, an art installation #PinkCloudBlast. We rely on you for the technical provision of the exhibition and the accommodation of the team for the opening and closing times. In this project we strive to preserve the spirit of Hugo Voeten and his desire to ennoble the environment. This is why the locations can be alternative places for art, provided there is electricity and possibly an internet connection. If you would like to invite the traveling exhibition near you, you can contact us now at: collection [at] 5new.org with subject “Why in the world Bulgarian Art in [place name]”

    *Support the project financially or materially.

    • Financial support in the form of donations can be made by following this QR code.

    All funds go to the traveling exhibitions and seminars planned for the year on the topic “Collecting art”, with the aim of popularizing the history of Bulgarian contemporary art in our country and around the world. Currently, 5new Artists has collaborators in Eastern and Western Europe and in the USA.

    • We accept technical and material support with proposals for partnerships and sponsorships in the areas of: logistics and transport, long-term tangible assets (microphones, cameras and other hardware and software), accommodation, catering, shooting and processing of footage, streaming. Our partners are always well presented to the public and the media. Your visual presence on the online platform is guaranteed. In addition, you also get coverage on the official 5new social networks and on the personal networks of the co-founders’ contacts. Find out more trough our chat in Messenger or Whats App.
    • Participation in our seminars on “Collecting art – under the motto Je m’en fous”, if you are also a collector and an avid art lover and want us to tell your story to the world, write to us at: artpodcast [at] 5new.org or follow our social channel and #ArtMatchMakers Podcast for more stories.
  • On the trail of Bulgarian art around Europe

    On the trail of Bulgarian art around Europe

    Part 1

    Exactly one year ago, in the warm but still isolated month of July, we, the co-founders of 5new got into a car and sped towards hope. We were only armed with one #PinkCloudBlast to guide us in the right direction and protect us from bad luck. We hoped that we would have good weather, that the pandemic measures would not thwart our plans and that we ourselves would remain healthy enough to be able to carry out the long-planned and repeatedly rescheduled meeting with Evelyn Heylen – the Cultural Manager at the Hugo Voeten Art Center.

    We went to the hiding place of Bulgarian contemporary art, in a small and quite unpopular town in Belgium – Herentals. The treasure of over 1000 works of Bulgarian artists is kept with care and diligence by the heirs of an equally unknown collector – a dreamer who simply fell in love with our art and understood our masters well.

    Inspired by the past and by the works hidden behind museum doors, we decided to tell in our own way the story of a remarkable collection compiled in the 1990s. The man behind this collection is Hugo Wooten, and although he is a well-known philanthropist in Bulgaria, in his native Belgium and around the world, he remains a man like any other. What sets him apart from other ordinary people, however, is his belief in art, inherited from his mother, accompanied by the motto Je m’en fous. We couldn’t help but wonder what kind of person Hugo Voeten was. Why an ordinary businessman heads to post-socialist Bulgaria and begins to challenge artists to reach new creative heights. Without specifically seeking the expertise of art professionals, Hugo Voeten trusts his instincts, which he developed from a young age visiting auction houses and antiques with his mother. But why read about these stories from the past here, when you can actually hear and see them in our specially arranged interview with the curator of the collection, Evelyn.

    The history of this collection is very inspiring for travelers who can stop at the two key points. Our first stop is Herentals and the old grain factory, transformed into a unique center with nine floors dedicated only to art, and a third to Bulgarian art. The second detour from this sort of archive of some of our recent art history is the Geel Sculpture Park. The entire garden adjacent to Hugo Voeten’s summer residence is dotted with works by our artists. See shots of gardens in our video collection, which we presented during the traveling exhibition “Why in the world Bulgarian Art” at the Ruse Regional History Museum.

    The short walks through the monumental art showed us how multifaceted the talent of Bulgarian artists is. The collection of Yugo Wooten includes works by Alexandra Chaushova, Alyosha Kafedzhiyski, Atanas Yaranov, Bora Petkova, Valentin Starchev, Valyo Chenkov, Vanko Urumov, Velislava Gecheva, Velichko Minekov, Vladimir Dimitrov, Galin Malakchiev, Genko Genkov, Desislava Mincheva, Dimitar Boykov, Svetlin Rusev, Snezhana Simeonova, Stefan Lyutakov, Tsvetoslav Hristov and others.

    It is an incredible feeling to walk along the Bulgarian stone alleys, lined with tons of granite from the village of Ilindentsi in Bulgaria, specially ordered by Hugo Voeten. Even the ground we walked on spoke of this unrelenting talent, which, like a genie from a sealed bottle, was released in the 90s of the last centuries.

    But let’s look at the narrative more chronologically. On July 5th, 2021, we already traveled to Antwerp, where we stayed overnight, so that on July 6th, at early dawn, we could head to the Belgian collector’s treasury in Herentals, Belgium. We had planned to have our working meeting to finalize the final details of the script over a glass of wine and a delicious dinner. Our plan included not missing out on enjoying charming Antwerp and here are some shots from the exciting start. Antwerp is a city steeped in artistry. Almost every corner hides something that reminds of the creative spirit. This encouraged us to blend in with the crowds and even try to find common ground with them. Excited about our upcoming visit to one of the largest collections of Bulgarian contemporary art in Europe, we asked a few passers-by what they knew about Bulgarian artists and whether they knew the collector and their fellow countryman who believed so strongly in the talent of our artists. The answer among all those asked was unequivocal – no one had heard of Hugo Voeten, and the idea of ​​Bulgaria seemed close to them only through the artist Christo and his wife, who lived in France. This recurring plot in our meeting with the local population did not disappoint us. Even on the contrary. It turned the question “Why exactly has Bulgarian art won Voeten’s heart” into a leading one during the interviews we did and gave within the project. Of course, not everything was smooth sailing that day. We had armed ourselves with a rucksack of just three handsfrees acting as microphones, three personal smartphones with cameras, two stands, power strips, duct tape, clips, make-up, some memory sticks and a question script. Predictably, we ordered a set of lights to add light to the phones’ cameras, but during the pandemic, and at the height of it in Belgium, something went wrong and the lights were days late! We were already considering lighting alternatives when the hotel reception called us with the saving news that a courier had just left a package for us. We immediately rushed to unpack and test the fixtures.